THE MODERN MARKETING INTELLIGENCE STACK
Move beyond misleading platform-reported numbers to unified, mathematically verified truth.
Server-Side GTM & Meta CAPI Infrastructure
Bypass ad-blockers and browser cookie limits with custom cloud container tracking running on your own domain subdomain.
- Google Cloud / AWS server GTM deployment
- Meta Conversions API (CAPI) deduplication
- Enhanced Conversions for Google Ads
Multi-Touch Attribution Modeling (MTA)
Understand the entire customer journey from initial discovery to repeat purchase with Markov Chain, Shapley Value, and Time-Decay attribution.
- First-click vs Last-click vs Linear modeling
- Assisted conversion credit distribution
- Cross-device user stitching
Custom Executive BI Dashboards
Consolidate Google, Meta, TikTok, Shopify, and CRM data into clean, interactive Looker Studio and Tableau dashboards updated automatically.
- Blended Marketing Efficiency Ratio (MER)
- Real-time profit & ad spend tracking
- Automated executive Slack/Email alerts
Predictive LTV & Churn Modeling
Identify your most valuable customer cohorts early and allocate ad budget to acquire users with the highest 12-month lifetime value.
- RFM (Recency, Frequency, Monetary) segmentation
- Predictive churn prevention workflows
- High-value lookalike audience feeds
E-Commerce Enterprise: Unlocked \.8M in Misallocated Ad Budget
After installing our server-side tracking architecture, we discovered that Google Ads was claiming 40% of conversions initiated by TikTok Ads. Reallocating budget based on true attribution increased overall net profitability by \.8M in 6 months.
